What Is A Good Search Volume For A Keyword?

What Is A Good Search Volume For A Keyword?

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In this article we are going to answer the questions what is a good search volume for a keyword as well as provide some more information on keyword research volume that will help you clear any questions you have about keyword research and keyword search volume.

Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. It’s a crucial part of SEO (search engine optimization).

Your goal in keyword research is to find keywords with high commercial intent that aren’t too competitive. In other words, you want to find keywords that a lot of people are searching for, but that aren’t so competitive that it’ll be hard to rank for them.

What Is Keyword Search Volume?

Keyword search volume is simply the number of times people have searched for a particular keyword over a period of time. It’s usually expressed as an average over a month or year.

For example, if we looked at the keyword “SEO” we would see that it has an average monthly search volume of around 135,000 – according to SEMRush’s Keyword research tool. This means that on average, the search terms ”SEO” is searched 135,000 times every month.

Screenshot from SEMRush's Keyword Magic Tool showing keyword search volume and other data for the search term ''SEO''.
– Screenshot from SEMRush’s Keyword Magic Tool showing keyword search volume and other data for the search term ”SEO”.

When doing keyword research, it’s important to understand what a good search volume is for a particular keyword. After all, you want to find keywords that are being searched for frequently, but not so much that they’re too competitive.

What is a good search volume for a keyword?

The answer to this question depends on what your goals are.

If you’re just starting out, you may want to target keywords with lower search volumes. This way, you can have a better chance of ranking in the top results.

Usually, keywords with high search volume are more competitive, meaning larger websites with more authority target them. Usually, search engines will rank a ”stronger” website instead of your website even if sometimes your content might be better.

However, this isn’t always the case. It really depends on the competition for the keyword and how well your website is optimized for it. There are some high-volume keywords that aren’t too competitive that you can uncover with the help of a keyword research tool like SEMRush or KWFinder.

It’s also important to consider competition when you’re choosing keywords. If a keyword is too competitive, it may be hard to rank for it. Again, you can use tools like SEMRush or KWFinder to research keywords and see how much competition they have.

KWFinder competition research
– Screenshot of KWFinder’s keyword search tool. You can clearly see that for the word search term ”kwfinder” the possibility to rank is 39/100. This is an indication of how difficult a search term is to rank.

New bloggers/websites

To make things even more clear, note that if you are now starting a websites consider these points:

  • The average monthly search volume for your main keyword should be between 500 and 2,500 searches per month.
  • Most easy to rank keywords will have an average monthly search volume of less than 100. Big SEO players don’t bother targeting these keywords. They prefer keywords with more search volume. Low volume SEO keywords are left for the little guys. This is where you jump in.
  • Your website should be able to rank in the top 3 results for your main keyword if you produce a well optimized article. Content tools like Surfer can give you exact directions on what to do to optimize your content.
  • Consider targeting long tail keywords. Long-tail keywords are 3-5 word phrases that are more specific and usually have less search volume.

KEY TAKEAWAY
If you are starting a new website, you may want to target keywords with lower search volumes. This way, you can have a better chance of ranking in the top results. As you get more experience and your website becomes more authority, you can target higher-volume keywords.

Experienced bloggers/websites

  • The average monthly search volume for your main keyword should be between 2,500 and 10,000 searches per month.
  • Your website should be able to rank in the top 3 results for your main keyword to get the most out of your efforts.
  • You can start ranking for two word and three word keywords. Your website has authority and the ”power” to rank for these keywords. Not saying that your shouldn’t target long tail keywords. It’s just that you can target two word keywords as well.

👉 You might want to check this article on how to find easy to rank, Long Tail Keywords.

What about Zero search keywords? Should you target them?

Zero search keywords are keywords that no one is searching for – at least that what keyword research tools show.

They might be misspellings, or they might be very specific niche terms that only a small number of people would search for.

In my opinion if at least one person has a question about a product, service or situation, there are at least 100 more people across the 7 billion people leaving on this planet who have the same question as that one person (and I am being modest here)..

Also don’t forget that your competition for these keywords will be much more ”thin”. Most probably, the experienced SEOs and large brands will not target these keywords. So you will not have to compete with them but with websites/bloggers of your own level.

There are reports from bloggers who managed to rank for these keywords and drive traffic to their website. If you start ranking for these keywords traffic will definitely start adding up.

Finally, keep in mind that search engines (Google, Bing) take into consideration topical authority as well. That means that..

even if you don’t rank for a keyword or..

you rank but it brings zero traffic to your blog..

but the keyword is related to your niche..

the search engines ”add points” to your ”topical authority” and..

helps you in general with ranking keywords around your topic.

In fewer words, if you publish content all the time for ”parrot cages”, search engines will consider your topical authority high on that subject and they will be more likely to rank you high for any related search terms..

KEY TAKEAWAY
There’s no right answer when it comes to targeting zero search keywords. If you think a zero search keyword could be valuable to your business, then you may want to consider targeting it. My opinion is you should definitely add them to your content strategy.

What are some tools to find keyword search volume and keyword competitiveness.

There are a number of tools you can use to find keyword search volume and keyword competitiveness. Some of the most popular tools include:

  • Google Keyword Planner: Google Keyword Planner is offered by Google as part of its Google Ads platform. It allows you to see estimated search volume for keywords, as well as competition levels. The problem here is that you need to have an active campaign on Google Ads in order to get the exact keyword search volume. Also, it doesn’t show any keyword competitiveness score.
  • SEMRush: Semrush is a paid tool that provides detailed keyword data, including search volume, competition levels, and related keywords. SEMRush is a full marketing suite that offers over 50 tools with a single subscription. I have to tell you that it is kind of expensive but if you want the creme de la creme of the Keyword research and SEO industry, you best bet is to move forward with them. By the way, we wrote a very detailed review a while ago if you want to check it out.
  • Ahrefs: Ahrefs is another paid tool that provides a wealth of keyword data, including search volume, competition levels, and related keywords. It is kind of expensive as well – but one of the best the keyword research industry has to offer.
  • Moz Keyword Explorer: MOZ Keyword explorer is a s free tool that provides limited keyword data, including search volume and competition levels.
  • Long tail pro: Long Tail PRO is a paid tool that allows you to find long tail keywords with low competition. It is not as advance as SEMRush or Ahrefs but it is cheaper and provides reliable data. We wrote a detailed review about Long Tail PRO you might want to check out.
  • KWFinder: KWFinder is been dubbed (by me) as the most user friendly keyword research tool in the market. It is a paid tool that allows you to find long tail keywords with low competition. KWFinder is part of the Mangools SEO family. It’s monthly subscription is cheap – compared with behemoths, SEMRush and Ahrefs. The tool’s data are very reliable though.

TIP: When choosing a keyword research tool, consider your needs and budget. Paid tools will usually provide more data than free tools, but they may not be necessary for all projects.

For example, Long Tail PRO is a paid tool that allows you to find long tail keywords with low competition only.

If you have the budget, a paid tool like semrush or ahrefs will give you the most data. If you are on a tight budget, free tools like Google Keyword Planner or Moz Keyword Explorer can still provide valuable data.

No matter which tool you use, keyword research is an important part of any SEO or SEM strategy. By understanding what keywords are being searched for, you can better optimize your website and content to rank for those keywords and drive traffic to your site.

You might want to check these comparisons articles as well.

KWFinder Vs SEMRUSH: Features, Price, Comparison Table
KWFinder Vs Long Tail PRO [2022]: Which one is the best keyword research tool?
LongTail PRO vs Ahrefs: Unbiased Comparison, Pricing, Features
Long Tail PRO VS SEMRUSH: Unbiased Comparison Pricing, Features

How to Find Keyword Search Volume and Keyword Competitiveness score using SEMrush

In this section, I am going to show you really quick how to research for keywords using SEMRush.

  1. Create a SEMrush account: The first step is to create a SEMrush account. You can sign up for a free trial here.
semrush homepage
  1. Click on the Keyword Magic tab: Once you have created your account, in the left-hand sidebar, click on the “Keyword Magic” tab.
Semrush Keyword magic tab
  1. Enter your keyword into the search bar: Enter your keyword into the search bar and click “Search.”
semrush keyword magic tool
  1. View the Keyword Overview report: Once the results have populated, click on the “Overview” tab to see an overview of the keyword.
SEMrush keyword research report

This report will show you the following [most important] information:

  • Intent: What is the user’s intent when searching the search term. Is he looking for information only? Is the looking to buy something?
  • Search volume: This is the average monthly search volume for the keyword.
  • Trend: Is the keyword trending or is it loosing traffic due to its fading topic.
  • KD: KD stands for keyword difficulty. This is the competition level for the keyword. The higher the number, the more difficult it will be to rank for the keyword.
  • CPC: This is the estimated cost per click for the keyword.
  • Competitive Density: The level of competition between advertisers bidding on a given keyword within their PPC campaigns. Competitive Density is shown on a scale from 0 to 1.00 with 1.00 being the most difficult to rank for.
  1. View the SERP report: To see what the top 10 results are for the keyword, click on the “SERP” tab.
SEmrush serp results

This report will show you the following [most important] information among others:

  • Global Volume: A breakdown of the search volume by country.
  • SERP Analytis: The websites that are already ranking for the keyword you want to rank as well as important data such as, number of backlinks each of the ranking websites have.

TIP: If you trial ends and you haven’t purchased a paid plan from SEMrush you can still use their Keyword Magic Tool for up to 10 searches per day but with limited keyword recommendations.

Final Take

In conclusion, what is considered a good search volume for a keyword depends on your goals and the competition for that keyword.

You may want to target keywords with lower search volumes when you’re just starting out, or keywords with higher search volumes once you have more experience. either way, it’s important to consider both competition and commercial intent when choosing keywords.

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