Pictory vs InVideo – Battle of the Video Giants: Who Reigns Supreme?

In the world of video editing, there are countless platforms available for users to make their mark. Among these, two names stand out as strong contenders: Pictory and InVideo.

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As video content continues to dominate social media and marketing, choosing the right video editing tool is essential to create engaging and impactful videos.

In this Pictory vs InVideo article, we’ll dive deep into the battle between Pictory and InVideo to determine which platform reigns supreme.

Pictory Vs InVideo

What is Pictory & What is Invideo

Pictory logo

Pictory is an AI-powered online video editing platform that allows users to create professional-looking videos with minimal effort. With features such as automatic video summarization, text-to-video conversion, and easy customization options, Pictory has become a go-to option for creators looking to produce high-quality content without the need for extensive technical expertise.

Invideo logo

InVideo, on the other hand, is an online video editor that caters to both amateurs and professionals. With over 4000 pre-made templates, a vast library of stock videos and images, and various customization options, InVideo has made a name for itself as a versatile and feature-rich video editing platform.

Key features of Pictory

Pictory’s main strength lies in its AI-powered technology. The platform uses artificial intelligence to automatically summarize long-form content into short, engaging video clips.

This feature is particularly useful for businesses that want to create promotional videos, product demos, or social media content without having to spend hours editing.

Another standout feature of Pictory is its text-to-video conversion. Users can simply input text or a script taken from anywhere on the web, and Pictory’s AI will generate a video complete with relevant visuals, text overlays, and background music.

Pictory Ai's dashboard
Pictory Ai’s dashboard

This saves users a significant amount of time and effort in the video creation process.

Additionally, Pictory offers easy customization options, such as changing the video’s style, colors, fonts, and music.

Users can also choose from a library of pre-made templates to further streamline the video creation process.

Key features of InVideo

InVideo’s primary selling point is its extensive library of over 4000 pre-made templates.

These templates cater to a wide range of industries and video types, making it easy for users to find the perfect starting point for their project. Users can also make use of InVideo’s blank canvas mode if they prefer to create their videos from scratch.

One of InVideo’s most impressive features is its integration with various stock media libraries, such as Shutterstock and iStock. This provides users with access to millions of high-quality stock videos, images, and music tracks to use in their projects.

InVideo also offers advanced editing options, such as trimming, cropping, and adding filters, animations, and transitions. These features allow users to create professional and polished videos without needing any prior video editing experience.

Ease of use: Pictory vs InVideo

When it comes to ease of use, both Pictory and InVideo have user-friendly interfaces that cater to beginners and experienced editors alike.

Pictory’s AI-powered features make it incredibly easy to create videos by simply inputting text or long-form content, whereas InVideo’s extensive library of templates and stock media provides users with ample resources to create visually appealing videos.

However, some users may find Pictory’s reliance on AI to be limiting, especially if they prefer to have more hands-on control over the editing process.

InVideo’s advanced editing features can be a boon for users looking for more customization options and flexibility in the editing process.

Pricing comparison: Pictory vs InVideo

Pricing is an essential factor to consider when choosing a video editing platform. Pictory offers three pricing tiers:

  1. Standard – $23/mo
  2. Premium – $47/mo
  3. Teams – $119/mo

It also has a free trial that allows you to create your first 3 videos for free. The videos can be downloaded with a watermark. It’s a good way to test the software before jumping to a paid plan.

InVideo, on the other hand, offers two pricing plans:

  • Business – $30/month
  • Unlimited – $60/month.

The Business plan includes access to 6000+ templates, stock media, and the ability to create 60 videos per month, while the Unlimited plan offers, as the name suggests, unlimited video creation and premium features.

Invideo also features a free plan that doesn’t have any limitations but, the downloaded videos are watermarked as well.

Here’s a table comparing Pictory Vs Invideo in terms of pricing IF you choose to pay monthly.

Free Trial/Plan
Teams / Unlimited$119/mo $60/mo

Here’s a table comparing Pictory Vs Invideo in terms of pricing IF you opt-in for a yearly plan.

Standard$228 annually
Premium$468 annually$180 annually
Teams / Unlimited$1188 annually$360 annually

It’s important to mention that you can use my exclusive Pictory coupon code, pavlos23, to get a whopping 20% discount for life to all pricing plans either choosing to be billed as monthly or yearly.

In terms of pricing, InVideo appears more affordable than Pictory , albeit with some limitations on the number of videos users can create per month.

Templates and customization options

Both Pictory and InVideo offer a range of templates and customization options to help users create professional and engaging videos.

Pictory’s AI-generated templates are designed to simplify the video creation process, while InVideo’s extensive library of templates caters to a wide range of video types and industries.

In terms of customization options, InVideo offers more advanced editing features, such as trimming, cropping, filters, animations, and transitions. Pictory’s customization options are more limited but still allow users to modify the video’s style, colors, fonts, and music.

Customer support and resources

Customer support is crucial when it comes to selecting a video editing platform, as users may encounter issues or require assistance while using the software.

Both Pictory and InVideo offer customer support via email, chat, and an extensive knowledge base of articles and tutorials.

InVideo goes a step further by providing a dedicated Facebook community where users can ask questions, share their work, and learn from other InVideo users.

This added level of support can be invaluable for users who want to continually improve their video editing skills and stay up-to-date with the latest platform updates.

Pictory vs InVideo: Pros and cons

When comparing Pictory and InVideo, it’s essential to weigh the pros and cons of each platform. Here are some of the key advantages and drawbacks of each:

Pictory Pros & Cons

Pictory Pros:

  • AI-powered video summarization and text-to-video conversion
  • Easy customization options
  • Time-saving features for video creation

Pictory Cons:

  • Limited advanced editing features
  • Less extensive template library

Invideo Pros & Cons

InVideo Pros:

  • Over 4000 pre-made templates
  • Access to stock media libraries
  • Advanced editing options

InVideo Cons:

  • Limitations on the number of videos that can be created per month (Business plan)
  • No AI-powered features

User reviews and ratings

User reviews and ratings can provide valuable insights into the real-world performance of each platform.

Both Pictory and InVideo have received positive feedback from users, with InVideo boasting a higher overall rating on review platforms such as G2 and Capterra.

Users praise InVideo’s extensive template library, customer support, and advanced editing features, while Pictory’s AI-powered features and ease of use have garnered positive feedback.

Here’s a table comparing the score of both video editing software on G2, Capterra and Trustpilot. The links will open in a new window and will take you to the reviews page of each software.

G24.7 out of 5 stars4.6 out of 5 stars
Capterra4.7 out of 5 stars4.6 out of 5 stars
Trustpilot4.1 out of 5 stars4.5 out of 5 stars

Both video editing software receive great reviews. Invideo though seems that it’s taking slightly the lead when it comes to online reviews.

Conclusion: Which video editing platform reigns supreme?

In the battle of Pictory vs InVideo, there is no clear winner, as both platforms offer unique features and benefits that cater to different user needs.

Pictory’s AI-powered features make it an excellent choice for those looking to create high-quality videos with minimal effort, while InVideo’s extensive template library and advanced editing options make it a more versatile option for those who want more control over their video projects.

Ultimately, the best video editing platform for you will depend on your specific needs, preferences, and budget. Be sure to carefully evaluate the features, pricing, and user reviews of each platform to make an informed decision and start creating engaging and impactful videos.

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