According to a recent survey by HubSpot, 92% of marketers said that video is an important part of their marketing strategy.
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As a digital marketer, I too understand the importance of video content in today’s world. That’s why I started two YouTube channels this year trying to scale my video content production using Ai video software.
But, with so many AI-powered video editing tools available, it can be overwhelming to choose the right one for your needs.
In this article, I will compare two popular options: Pictory vs Synthesia.
Pictory and Synthesia are both AI video editing tools that offer a range of features to create engaging and professional-looking videos. While they share some similarities, they also have distinct differences that make them suitable for different use cases.
By comparing their key features, I hope to provide you with valuable insights to help you make an informed decision about which tool is best for your needs.
So let’s dive into the details!
Pictory Vs Synthesia
The following table will compare both software in terms of what they actually are and who can benefit the most of them.
|Pictory (full review) is an AI-powered video editing software that streamlines video creation. It allows users to copy and paste web text or link articles, automatically selecting visuals, templates, highlighting words, creating captions, adding music, voiceovers, and more. Pictory saves you 2/3 of the time needed for YouTube video production.
|Synthesia is an AI-driven video editing software with a unique twist. It enables the inclusion of lifelike avatars in your videos. These avatars perfectly sync their lips with the text you provide. Offering similar features to Pictory and more, Synthesia takes video editing to a whole new level.
|Who is it best for
|→ Faceless YouTube channels
→ Shorts, Reels, TikTok creators
→ Affiliate Marketers
→ Social Media Managers
|→ Faceless YouTube channels
→ Affiliate Marketers
→ Corporations / Businesses
→ HR Departments
|✅ Turns any link to a video
✅ Saves 2/3 of the video creation process
|✅ Real looking Avatars
✅ Can be used in 120+ languages
|💰 STANDARD – $23/mo
💰 PREMIUM – $47/mo
💰 TEAMS – $119/mo
|💰 PERSONAL – $26/mo
💰 ENTERPRISE – custom pricing
Here’s a comparison table that compares the features the two Ai Video Editing software offer.
|Text to Video
|Text to Voiceover
|Auto Caption Video
|Stock footage Library
|Auto Visuals Selection
|Turn Visuals To Video
|Ai Writing Assistant
|Ready Made Templates
|Vertical Video exports
Which One You Should Choose
If you haven’t figured out by know which of the two software suits your needs best, let me give you a helping hand.
If you are limited on budget, I suggest you move forward with Pictory.
The reason is simple: Pictory’s standard plan costs $23 per month and Synthesia’s personal plan costs $26 per month.
That’s $3 difference.
It get’s better. You can use my exclusive Pictory coupon code “pavlos23” to get 20% OFF your subscription for life.
That brings your monthly expense down to $18.40.
So, in that term, move forward with Pictory.
Affiliate Marketing Videos
If you want to start a YouTube channel to promote affiliate products like supplements, make money online programs like this one…
…then BOTH software will do the job..
Just for the record the abofve video was made with Pictory.
If it was made with Synthesia, it would have a real looking avatar at the bottom right, right, left or bottom left of your screen “talkin” the script you gave it.
Here’s an example of Synthesia’s technology, right from their YouTube channel..
From a marketing perspective, having a real person talking about an affiliate product is better than without.
Explanatory videos organizations or business
If your goal is to create explanatory videos for an organization in multiple languages, then Synthesia is your go to software.
Synthesia is perfect for onboarding videos, step by step videos, sales presentations and any kind of video work that would normally require a paid actor, a scene setting, a director, voiceovers etc.
I want you to calculate approximately how much money you can save with a tool like Synthesia – especially if you take out the actor, director, voiceover artist etc, etc.
Actually, Sythesia’s focus is that. Companies, organizations and large businesses.
So, go grab a Synthesia license and star video editing for your business.
If you are someone who values speed in video creation (like me), then I suggest you move forward with Pictory.
Synthesia, although an amazing video software, is not geared towards speed.
Pictory on the other hand, is.
With Pictory I personally create a faceless video like this one 👇 (not my video by the way) in about an hour (video exporting and uploading on YouTube included).
Normally, I would need 3-4 hours for a single video.
So, if yo are into speed then Pictory is your thing.
Video Creation As-A Service
If you want to offer video creation services – as a freelancer – and make money online, then BOTH software will do the trick.
You can purchase a subscription with both software and offer different kind of services on platforms like Fiverr or any other freelancing platform of choice.
Below is a screenshot I took from Fiverr. As you can see, the prices start from $10 and go up to $100 for a single video.
While Pictory is geared towards affiliate marketers, social media managers, and content creators, Synthesia focuses on businesses looking to create personalized video messages at scale.
Both tools offer a range of customization options, with Pictory providing more advanced features such as scene transitions and text animations.
However, Synthesia’s unique ability to generate lifelike avatars that can speak in multiple languages makes it stand out from the competition.
With the rise of AI-powered video editing tools like Pictory and Synthesia, even small businesses can create high-quality videos without breaking the bank.
Ultimately, the choice between these two tools will depend on your specific needs and budget. We recommend trying out demos of both tools before making a decision.
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