10 Best Sales Funnel Builders for Affiliate Marketing

A sales funnel is a system that “funnels” visitors from a landing page through a sales process until they are eventually converted into paying customers.

A sales funnel is vital for any affiliate marketer or business that wants to achieve more sales online, so in this article I am going to recommend the Top 10 Best sales funnel builders for affiliate marketing – according to my experience.

You see, I’ve been dealing with affiliate marketing for the past 10 years and I know a things or two when it comes to affiliate marketing and what an affiliate marketer needs from a sales funnel builder.

But, anyways, let’s cut to the chase.. Here are the top 10 sales funnel builders..

..and because I realize that you may not have the time to read the whole article, I’m providing this table with the rating and cost of each one.

Best Sales Funnel Builders

Funnel BuilderScoreCost*
7️⃣ThriveCart⭐⭐⭐⭐$495/for life
*Costs are for basic plans

1. Systeme.io – My #1 Choice

systeme.io logo

I’ve been using Systeme.io for a while now, and I must say, it’s been my all time favorite funnel builder.

The platform is very user-friendly and intuitive, making it easy for me to set up my sales funnels. I love the fact that it’s an all-in-one tool, so I don’t have to juggle between different platforms for email marketing, course hosting, or affiliate management.

However, I did notice that the design capabilities are somewhat limited compared to other tools in the market. Also, the lack of a mobile app can be a bit inconvenient at times.


  • All-in-one platform
  • Value-fo-money
  • Free-forever plan
  • Create opt-in forms and landing pages
  • User-friendly


  • No iOS or Android apps
  • Not many integrations with other software
  • Limited design capabilities

COST: Systeme.io offers four pricing plans: The free-forever plan the Startup plan at $27/month, the Webinar plan at $47/month, and the Enterprise plan at $97/month.

SUMMARY: Systeme.io is a solid tool for digital marketers looking for an all-in-one solution. While it has its limitations, its affordability and user-friendliness make it a worthy contender in the market.

2. Bento

10 Best Sales Funnel Builders for Affiliate Marketing

Bento is an amazing all-in-one marketing platform that is also incredibly reasonably priced – compared to some of the other platforms on this list.

The platform has tools such as landing page builder, SMS messaging, email marketing, live chat tool and many more. And all this at a low monthly price.


  • Value-for-money
  • Email marketing automations
  • SMS marketing
  • Create email collection forms and landing pages
  • Live Chat tool
  • iOS & Android Apps
  • Offers many integrations with well-known tools and eCommerce platforms


  • Not very user friendly for new users
  • Needs to be downloaded to your computer.

COST: The basic plan starts at $30 per month and includes all the tools offered by the platform. You can try it for free for 30 days before you buy it.

SUMMARY: Bento is a huge value for money sales funnel builder – considering the tools you get with the price you get to pay. Of course, you might not need many of the tools offered if you are now starting out.

3. GetResponse

getresponse logo

GetResponse had started as a simple email marketing platform, which has evolved into a multipurpose tool that covers your needs in sales funnel building, automated marketing, email marketing, push ads, website building, and even tools for designing Facebook and Instagram ads.

It’s also one of the oldest platforms in the industry – which I personally used for many years.


  • Free Trial
  • Relative low cost
  • Website Builder
  • Push Notifications
  • Live Chat tool
  • Webinar Builder
  • Sales Funnel, Landing Pages and email collection forms.
  • Ready-made templates
  • Many integrations
  • Automations
  • Drag and Drop builder
  • Huge Collection of ready-made lead magnets that you can use right away.


  • The Free plan has many limitations
  • The PRO plan is a bit expensive
  • Doesn’t have mobile apps

COST: The basic plan is free up to 500 subscribers – but with many restrictions. The next plan starts at 13 dollars per month for the first 1000 subscribers.

SUMMARY: Great platform, used by hundreds of thousands of affiliate marketers. Been online for over 15 years and constantly innovating. A safe a trusted sales funnel builder to work with.

4. Aweber

AWeber Logo

Aweber is an another email marketing platform that has added features along the way and is now a full sales funnel and email marketing platform.

Aweber is one of the oldest tools in the industry with over 15 years of life. Its main advantage is that you get both a sales funnel builder and an email marketing platform for the price of one.


  • Free trial
  • Low cost even with the PRO version
  • 2 in 1 platform. Funnel Builder and email marketing.
  • Has many integrations
  • Has email automations
  • Easy to use and learn.
  • Drag and Drop builder
  • Ready-made professional templates
  • Everything works in the cloud.
  • Create pop-up forms
    Offers Push notifications tool.


  • No mobile apps.
  • Free plan comes with many restrictions

COST: The basic Aweber plan is free for the first 500 subscribers or $16 if you choose the PRO version. Along the way, as the number of subscribers you have on your lists increases, so will the cost of running the platform.

SUMMARY: A great company to work with. Offers both a supercharged email marketing platform and a powerful sales funnel builder. Plus, it is very user friendly and has a free trial that allows you to test before purchasing. Only drawback, I wish they offered a little bit more on their free plan.

5. ClickFunnels

10 Best Sales Funnel Builders for Affiliate Marketing

ClickFunnels is one of the most well-known names in the sales funnel industry. The popularity of this tool is mainly due to its ease of use, drag and drop user interface and the fact that it can be used to build successful sales funnels by people who have little or no coding knowledge.

In addition, ClickFunnels provides some great ready-made landing pages and sales funnels that you can use with the click of a button and are proven to convert. This means, no more thinking IF that sales funnel will convert or not. If it doesn’t convert, check other aspects of the funnel.

It also has an incredibly useful WordPress plugin that allows you to add the ClickFunnels pages you build to your website.


  • Live Chat Tool
  • Webinar Builder
  • Sales Funnel, Landing Pages και email opt-in forms
  • Ready made templates that convert.
  • Offers many integrations
  • Has many email automations
  • Easy Drag and Drop builder
  • Used by affiliate marketing veterans


  • Its expensive
  • Does not have email marketing suite.

COST: ClickFunnels is a bit expensive, as it costs $97 per month for the basic plan or $297 per month for the ClickFunnels Platinum plan.

SUMMARY: Clickfunnels is probably the best sales funnel builder out there, but it is expensive and does not have email marketing tools. This means that if you are new to the affiliate marketing game, it might be hard for you to pay almost $100 per month for your sales funnel builder and $10 – $30 per month of your email marketing suite.

6. LeadPages

10 Best Sales Funnel Builders for Affiliate Marketing

LeadPages is another popular sales funnel builder that has been on the market for a long time and is, in fact, one of the first companies to offer software for building landing pages and sales funnels.

Unlike other tools in this list (like Aweber and GetResponse for example), Leadpages only specializes in creating landing pages, sales funnels, lead capture forms, etc (like Clickfunnels).

That is, it does not have a built-in email marketing service or other communication tools although it can integrate to many 3rd party services (email marketing, CRM etc.).


  • Low monthly cost
  • Very easy to use and learn.
  • Drag and Drop builder
  • Ready-made professional templates
  • All working in the cloud.
  • Offers many integrations
  • Allows to create website.
  • Create pop-up forms
  • Create Alert Bars
  • Free 14-day trial.


  • Sales funnel builder only

COST: The basic LeadPages plan costs $49 per month or $37 per month if you choose to be charged by the year. You can try it for 14 days for free to decide if it meets your needs.

SUMMARY: One of the best sales funnel builders out there that is also affordable. Only drawback, that it doesn’t have built-in email marketing features, meaning you’ll have to pay extra for an email marketing suite.

7. Thrive Cart

10 Best Sales Funnel Builders for Affiliate Marketing

ThriveCart is an odd addition on this list, as it started out as a niche checkout tool that could join sales funnel builders and increase their efficiency.

As it grew, it added sales funnel creation to its tools, making it a complete sales funnel tool.


  • Sales Funnel, Landing Pages and email collection forms.
  • Ready-made templates
  • Many integrations with other applications.
  • Offers automations
  • Drag and Drop builder
  • No monthly subscriptions


  • Bit expensive

COST: Normally is $97 per month. They are currently running a special offer at $495 per year for lifetime access to the program and an additional $195 to upgrade to PRO.

SUMMARY: Not exactly a sales funnel, but more like a sales cart tool. Nevertheless, with the addition of sales funnel features it allows you to maximize conversions, compared using others sales funnels.

8. ConvertKit

10 Best Sales Funnel Builders for Affiliate Marketing

ConvertKit is another popular email marketing tool that has evolved into a complete marketing platform that offers almost everything.

Like GetResponse or Aweber, ConvertKit allows you to build your sales funnel in a drag and drop manner, sell your products directly from your sales funnel and at the same time build lists for email marketing.


  • Sales Funnel, Landing Pages and email collection forms.
  • Ready-made templates
  • Many integrations with other applications.
  • Offers automations
  • Drag and Drop builder
  • Sell directly from the funnel


  • Not as feature rich as other sale funnel builders.

COST: There are 3 plans. The Basic plan is Free for up to 300 subscribers on your lists, $15 for Creator and $29 for Creator PRO. From there, as your subscribers increase, the cost increases.

SUMMARY: CovnertKit has nothing to jealous from Aweber or GetResponse – the other two email marketing platforms that have built in sales funnel functions. I have to admit though that it is not as feature rich as other sales funnel software from this list – but, you’ll do your job just fine.

9. Unbounce

10 Best Sales Funnel Builders for Affiliate Marketing

Unbounce is one of the best funnel builders currently in the industry that features some of the most innovative features. It is one of the oldest as well (it has been around for 13 years).

It has tools such as Smart Copy which literally writes the content of your landing page with the help of artificial intelligence, Smart Traffic which identifies which landing page will provide better conversions and many more.

It has held its position steadily over the years and every year it seems to get better and better at what it does.


  • Sales Funnel, Landing Pages and email forms
  • User friendly
  • Hundreds of Awesome Looking ready-made templates
  • Many integration (connections) with other applications.
  • Automations
  • Drag and Drop
  • Very powerful sales funnel builder
    Innovative tools (Smart Copy, Smart Traffic).
  • Automatic Landing Page creation by pressing a few buttons (Smart Builder).


  • Expensive

COST: Unbounce has three plans. The basic plan starts at $90 per month and the most expensive at $225 per month.

SUMMARY: If you are looking for a sales funnel software on steroids, Unbounce if the one to choose, that is if you can pay almost $100 per month for their basic plan.

10. Funnelify

Funnelify logo

Funnelify is a pure sales funnel builder that has features that revolve exclusively around that part. In short, it cannot be used as an email marketing platform.

With it you can create various types of Sales Funnels, and small websites – as it features website builder as well. It comes with over 200 ready-made templates that have been built by affiliate marketers who know what works and what doesn’t.

The best part is that Funnelify is a one time payment solution – making it an extremely value for money tool. It may not be as polished and feature rich like the other sales funnel software in this list, but you’ll get the job done just fine.


  • Sales Funnel, Landing Pages
  • 200+ ready made templates
  • Offers automations
  • Drag and Drop builder
  • Low Cost
  • Website Builder
  • Made from Affiliate Marketers for affiliate marketers]
  • Works in the cloud


  • Doesn’t offer any kind of integrations
  • It’s not feature rich. Can be used only as a sales funnel tool.

COST: Funnelify is dirty cheap. Its unlimited plan costs just $27 (one time fee). It’s the cheapest sales funnel builder I’ve come across.

SUMMARY: If you are really tight on budget but you want to start with affiliate marketing, Funnelify is a great choice. It might not be a polished and feature rich as other sales funnel builders but for a one time payment of $27 – theres nothing more you can ask for.

What is the difference between a marketing funnel and a sales funnel?

Although a marketing funnel and a sales funnel can be attributed as the same thing, I use marketing funnels to understand my audience’s journey.

It starts with building awareness about the product or service, maintaining interest by delivering tailored content, and ends with the customer’s evaluation of the product.

It’s all about engaging the audience and building relationships.

On the other hand, when I put on my sales hat, the sales funnel becomes my guide. It starts where the marketing funnel ends – with leads. The sales funnel is all about closing deals and converting these leads into customers. It’s more focused on the actual sale or conversion.

So, in essence, I will say that the marketing funnel is about creating potential customers, while the sales funnel is about turning those potentials into actual customers.

What are the disadvantages of a sales funnel?

Now, sales funnels aren’t always perfect. One of the main disadvantages is the difficulty in personalizing the funnel for each unique customer. In today’s world, every consumer has their unique buying process, and a rigid sales funnel might not cate to all.

Another issue I’ve noticed is that sales funnels can sometimes focus too much on the end goal – making a sale. This can lead to pushing products or services when prospects aren’t ready, which can result in lost trust and lower win rates.

Lastly, there’s the cost aspect. Implementing a sales funnel often involves costs, depending on the platform and software you decide to use. For small to medium-sized businesses, these costs can be significant.

Despite these drawbacks, I believe sales funnels still play a crucial role in converting leads into customers. It’s all about finding the right balance and being flexible.

What are a sales funnel’s stages?

A sales funnel, usually, has several stages that represent a customer’s journey from awareness to purchase.

  1. Awareness: This is when potential customers first learn about your product or service. Your goal is to to generate interest and capture contact information at this stage.
  2. Interest: By subscribing by giving their email the leads have shown interest and are considering your offerings. I engage them through various newsletter to maintain their interest. My goal here tis to pre-sell them my offering.
  3. Decision: This is a critical stage where potential customers are comparing your offerings with competitors. I strive to highlight the unique value of my products or services.
  4. Action: The final stage is when the prospect makes a purchase and becomes a customer.

Remember, the number of stages can vary depending on the business model. In my experience, understanding these stages helps me tailor my marketing strategies and improve conversion rates.

Final Words

When choosing a Sales Funnel Builder to invest on, first you need to identify your needs. Is your budget low or high? What tools do you really need? Would you like to centralize your tools into a tool that offers everything?

You get my idea.

Hopefully you’ll find something that suits you through all these options. If you have any other sales funnel to recommend or have experience (either bad or good) with one of the above programs, leave a comment below.

If you believe this article on the best sales funnel builders for affiliate marketers is useful, feel free to share it with your friends and communities.

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