17 Best Affordable SEO Tools To Optimize Your Website Without Breaking The Bank
SEO or Search Engine Optimization is a crucial part of digital marketing. It helps your content rank higher on search engines, thereby increasing your website’s visibility and attracting more visitors.
But without the right tools, navigating the complex world of SEO can be a challenging task. In this article, we will explore the best affordable SEO tools available this year that can help you optimize your website without breaking the bank.
Why You Need Affordable SEO Tools
SEO is a multifaceted discipline involving keyword research, on-page optimization, link building, and more. As such, having a suite of SEO tools at your disposal can make the task significantly easier. However, many popular SEO tools come with hefty price tags that may not be affordable for small businesses or individual bloggers.
Fortunately, there are several cheap SEO tools that offer a good balance between cost and functionality.
These tools can help you with various aspects of SEO, from analyzing your website’s current performance to identifying areas for improvement and tracking your progress over time.
My Top 3 Cheap SEO Tools
Mangools SEO suite is my #1 recommendation of affordable SEO too because it offers so much for so little. With pricing starting from just $19.90 per month, this is the best cheap SEO tool.
LongTailPRO is the #1 tool for uncovering long tail keywords that get lots of traffic and are easy to rank. With pricing starting at $59.99 per month, LTP is a great affordable SEO tool to have in your arsenal.
SERPSTAT is an all-in-one SEO Platform that provides a huge amount of data – the kind of data large companies analyze – to manage your websites. Pricing starts at just $50 per month making SERPSTAT a super value for money SEO Tool.
A Glimpse of the Best Affordable SEO Tools
Here is a quick look at some of the best SEO software with affordable plans for 2023:
| SEO Tool | Description | Review |
|---|---|---|
| 1. Mangools | A user-friendly SEO tool suite perfect for beginners. | Read_Review |
| 2. LongTail PRO | The most advanced keyword research tool. | Read Review |
| 3. Serpstat | All-in-one SEO platform that offers excellent value for money. | Read Review |
| 4. SE Ranking | An all-in-one SEO software with great features & affordability. | Read Review |
| 5. Semrush | An all-in-one SEO SEO platform ideal for professionals and large teams. | Read Review |
| 6. Moz Pro | A professional SEO software known for its industry-standard metrics. | Read Review |
| 7. Labrika | An innovative, AI-driven SEO tool with unique features. | Read Review |
| 8. Google Search Console | A free SEO tool from Google providing valuable insights. | Read Review |
| 9. BuzzSumo | A powerful content marketing platform that can help with SEO. | Read Review |
| 10. BuzzStream | An effective outreach platform ideal for link building and digital PR. | Read Review |
| 11. LinkHunter | A simple yet powerful link-building and outreach tool. | Read Review |
| 12. Majestic | A dedicated backlink checker and analysis tool with an extensive link index. | Read Review |
| 13. Keyword Revealer | A powerful SEO tool known for its excellent keyword research capabilities. | Read Review |
| 14. Nightwatch | A local best keyword rank tracker tool capable of tracking rankings at the ZIP code level. | Read Review |
| 15. Diib | A simple and innovative SEO tool that’s perfect for beginners. | Read Review |
| 16. WebCEO | A suite of SEO and digital marketing tools ideal for agencies and large teams. | Read Review |
| 17. SEO PowerSuite | A comprehensive desktop SEO software solution with generous free plans. | Read Review |
Now, let’s delve deeper into each of these affordable SEO tools and see what they have to offer.
1. Mangools: The Beginner’s Tool Suite
Mangools is an easy-to-use SEO tool suite that is perfect for beginners. It offers a set of five different SEO tools that can help you find less competitive, high-volume search terms that you can rank for.
Key Features of Mangools
Mangools offers a set of five different SEO tools:
Pros and Cons of Mangools
😁 Pros:
- Very affordable
- Easy to use
- Five tools in one
- Good backlink index
😢 Cons:
- Lacking some advanced features
Pricing of Mangools
Free plan available. Paid plans range from €29/month to €79/month. You can save 40% with annual billing.
2. LongTail PRO: Uncover Easy To Rank Keywords
LongTail PRO is an easy-to-use SEO Tool that allows you to uncover long-tail and easy-to-rank keywords from any niche. With its user friendly platform and its proprietary keyword difficulty score, you can easily find those easy to rank keywords.
Key Features of LongTail Pro
Pros And Cons For LongTail PRO
😁 Pros
- Accurate Keyword Data
- Ease of Use
- In-Depth Analysis
- Efficient Time-Saving
- Competitive Analysis Advantage
😢 Cons
- Limited Number of Searches
Pricing of LongTail PRO
LongTail PRO’s pricing starts at just $59.99 per month for 800 Keyword Results per 24 Hours, 30 Tracked Keywords and 2 Projects.
Read my Full Long Tail PRO Review
3. SERPSTAT: Excellent Value for Money
Serpstat is a robust SEO platform that offers excellent value for money. It covers all the major areas of SEO, making it an excellent all-in-one solution.
Key Features of Serpstat
Serpstat offers several features to help you with your SEO tasks:
Pros and Cons of Serpstat
😁 Pros:
- Comprehensive all-in-one toolkit
- Huge database of backlinks and keywords
- Affordable
😢 Cons:
- The user interface can be a little cluttered due to the large number of tools.
Pricing of Serpstat
Serpstat offers several pricing options, with plans starting from $45 per month.
4. SE Ranking: A Complete SEO Toolkit
SE Ranking is a comprehensive SEO software solution that offers an excellent balance between features and affordability. It includes a complete set of tools that marketers need to use daily, making it ideal for individuals, bloggers, and small businesses.
Key Features of SE Ranking
SE Ranking offers a host of features to help you with your SEO tasks:
Pros and Cons of SE Ranking
😁 Pros:
- Comprehensive all-in-one toolkit
- Huge database of backlinks and keywords
- Intuitive interface
- Affordable plans
😢 Cons:
- The user interface can be a little cluttered due to the large number of tools.
Pricing of SE Ranking
SE Ranking offers much cheaper plans than some of its competitors. Prices are calculated based on usage, with plans starting from $23.52/month.
5. Semrush: The Professional’s Choice
Semrush is one of the most popular SEO tools on the market. It offers a comprehensive set of SEO tools, making it ideal for SEO professionals, larger teams, and enterprise customers.
Key Features of Semrush
Semrush offers a host of features to help you with your SEO tasks:
Pros and Cons of Semrush
😁 Pros:
- Huge toolset
- Advanced keyword tools
- A true ‘all-in-one’ solution
- Extensive database of keywords and backlinks
😢 Cons:
- More complex capabilities come with a high price tag.
- It could be a little confusing for newcomers.
Pricing of Semrush
Semrush offers three premium options to choose from. The Pro plan costs $99.95, the Guru plan costs $199.95, and the Business plan costs $399.95.
There’s also a quote-based Enterprise package that you may tailor to your business’s exact requirements.
Semrush although might seem expensive at first offers free access to its suite where you can analyze your competitors for free. You won’t get all the available stats, but it is a very useful tool if you are short on money.
6. Moz Pro: The Industry Standard
Moz Pro is a professional SEO software known for its industry-standard metrics. It offers a comprehensive set of SEO tools, making it ideal for professionals and larger teams.
Key Features of Moz Pro
Moz Pro offers several features to help you with your SEO tasks:
Pros and Cons of Moz Pro
😁 Pros:
- Industry-leading metrics
- All-in-one SEO solution
- Accurate and reliable data
- Huge database of keywords and backlinks
😢 Cons:
- A little overpriced compared to other SEO tools.
Pricing of Moz Pro
Moz Pro offers several pricing options, with plans starting from $79 per month. They also offer a free 30-day trial.
7. Labrika: The AI-Powered SEO Tool
Labrika is an innovative, AI-driven SEO tool that offers a host of unique features. This tool uses artificial intelligence to provide a comprehensive SEO audit of your website, identify areas for improvement, and suggest actions to optimize your site for better search engine rankings.
Key Features of Labrika
Labrika’s AI-powered features offer a comprehensive SEO solution:
Pros and Cons of Labrika
😁 Pros:
- AI-powered tools
- Deep SEO auditing
- Content optimization tool
- Advanced rank tracking
😢 Cons:
- Limited features compared to other SEO tools
Pricing of Labrika
Labrika offers pricing plans based on usage, with plans starting from $15 per month.
8. Google Search Console: The Free SEO Tool
Google Search Console is a free SEO tool from Google that provides valuable insights into your website’s performance. It allows you to monitor, maintain, and troubleshoot your website’s visibility in the Google SERPs.
Key Features of Google Search Console
Google Search Console offers several features to help you with your SEO tasks:
Pros and Cons of Google Search Console
😁 Pros:
- Completely free
- Real-world traffic data
- Identify and fix indexing issues
- Monitor Core Web Vitals
😢 Cons:
- Not an all-in-one solution
Pricing of Google Search Console
Google Search Console is a completely free tool.
9. BuzzSumo: The Content Marketing Platform
BuzzSumo is a powerful content marketing platform that can also help with SEO. It offers a suite of tools to help you find the best-performing content for any keyword search, analyze its backlinks and social media engagements, and reverse-engineer its success.
Key Features of BuzzSumo
BuzzSumo offers several features to help you with your SEO tasks:
Pros and Cons of BuzzSumo
😁 Pros:
- Ideal for content marketers
- Useful for finding link opportunities
- Generate content ideas that perform
- Find influencers at scale
😢 Cons:
- More focused on content marketing than SEO
Pricing of BuzzSumo
BuzzSumo offers several pricing options, with plans starting from $119 per month. They also offer a 30-day free trial.
10. BuzzStream: The Outreach Platform
BuzzStream is an effective outreach platform that is ideal for link building and digital PR. It offers a suite of tools that can help you discover prospects for your link building and content promotion campaigns, build qualified lists, send outreach emails at scale, and more.
Key Features of BuzzStream
BuzzStream offers several features to help you with your SEO tasks:
Pros and Cons of BuzzStream
😁 Pros:
- Great for beginners
- Simplified interface
- Automatic contact discovery
- Integrated link prospecting and outreach tool
😢 Cons:
- Very few metrics to evaluate the strength of a backlink
Pricing of BuzzStream
BuzzStream offers several pricing options, with plans starting from just $24 per month. They also offer a free 14-day trial.
11. LinkHunter: The Simplified Outreach Tool
LinkHunter is a simple yet powerful link-building and outreach tool. It offers an intuitive interface that is perfect for beginners and a set of features that can help you build high-quality backlinks with minimal effort.
Key Features of LinkHunter
LinkHunter offers several features to help you with your SEO tasks:
Pros and Cons of LinkHunter
😁 Pros:
- Great for beginners
- Simplified interface
- Automatic contact discovery
- Integrated link prospecting and outreach tool
😢 Cons:
- Very few metrics to evaluate the strength of a backlink
Pricing of LinkHunter
LinkHunter offers several pricing options, with plans starting from $49 per month. They also offer a free 7-day trial.
12. Majestic: The Dedicated Backlink Checker
Majestic is a powerful dedicated backlink checker and analysis tool. It offers two large link indexes (fresh and historic) plus a bunch of award-winning proprietary metrics.
Key Features of Majestic
Majestic offers several features to help you with your SEO tasks:
Pros and Cons of Majestic
😁 Pros:
- Award-winning Link Intelligent Data
- Deeper insights than other backlink analysis tools
- Large link index
- Proprietary metrics
😢 Cons:
- Historic index only available in higher-tier plans
Pricing of Majestic
Majestic offers several pricing options, with plans starting from $41.67 per month if you pay for an annual subscription. If you pay month-by-month the cost is at $49.99. Taking into consideration what you pay with what you get, Majectic proudly deserves to be in this list.
13. Keyword Revealer: The Keyword Research Specialist
Keyword Revealer is a powerful SEO tool known for its excellent keyword research capabilities. It offers a set of tools that can help you find less competitive, high-volume search terms that you can rank for.
Key Features of Keyword Revealer
Keyword Revealer offers several features to help you with your SEO tasks:
Pros and Cons of Keyword Revealer
😁 Pros:
- Powerful keyword discovery features
- Very affordable
- Easy to use
- Large keyword and backlink database
😢 Cons:
- Not as many deep insights as other SEO tools
Pricing of Keyword Revealer
Keyword Revealer offers several pricing options, with plans starting from $9.97 per month.
14. Nightwatch: The Local SEO Rank Tracker
Nightwatch is the best keyword rank tracker tool on the market right now. It lets you track your ranking positions at the ZIP code level.
Key Features of Nightwatch
Nightwatch offers several features to help you with your SEO tasks:
Pros and Cons of Nightwatch
😁 Pros:
- Track local rankings in over 107k locations
- Supports all major search engines (including DuckDuckGo!)
- Includes keyword research and auditing features
😢 Cons:
- Missing some features of all-in-one SEO tools
Pricing of Nightwatch
Nightwatch offers several pricing options, with plans starting from $32 per month.
15. Diib: The Innovation in SEO Tools
Diib is a simple and innovative SEO tool that’s perfect for beginners. This tool helps you to analyze your website’s current performance, identify areas for improvement, and track your progress over time.
Key Features of Diib
Diib’s features offer a comprehensive SEO solution:
Pros and Cons of Diib
😁 Pros:
- Personalized growth objectives
- ROI estimations
- Integrates with Google Analytics
- Great for benchmarking
- Affordable
😢 Cons:
- Data is not always accurate
- A lot of the data is available for free through other sources (e.g. Google Analytics)
Pricing of Diib
Diib offers pricing plans based on usage, with plans starting from $7.99 per month.
16. WebCEO: The SEO Suite for Agencies
WebCEO is a suite of SEO and digital marketing tools ideal for agencies and large teams. It offers a complete set of tools that marketers need to use on a daily basis, making it ideal for individuals, bloggers, and small businesses.
Key Features of WebCEO
WebCEO offers a host of features to help you with your SEO tasks:
Pros and Cons of WebCEO
😁 Pros:
- Comprehensive all-in-one toolkit
- Huge database of backlinks and keywords
- Intuitive interface
- Affordable plans
😢 Cons:
- The learning curve for beginners
- Lack of advanced features compared to some competitors
Pricing of WebCEO
Web CEO pricing starts at just $33 per month.
17. SEO PowerSuite – A desktop SEO software solution with generous free plans.
SEO PowerSuite is an all-in-one toolkit is jam-packed with not one, not two, but four powerful desktop applications. Each application serves a specific purpose – from tracking your website’s rank and conducting keyword research to optimizing your on-page SEO and performing technical audits.
But wait, there’s more! You also get a dedicated tool for in-depth backlink research and another one for building strong links and reaching out to potential partners.
And here’s the best part – even the free version of SEO PowerSuite gives you access to an array of essential features like keyword research, search volume analysis, competitor rank tracking, site audits, and so much more.
Key Features of SEO PowerSuite
Pros and Cons of SEO PowerSuite
😁 Pros
- Availability of a free version.
- Budget-friendly pricing.
- Includes the useful LinkAssistant feature.
- Offers a rank tracker option.
- Comprehensive website and page audit capabilities.
- Enables competition analysis for strategic insights.
- Offers a vast array of features for various needs.
😢 Cons:
- Requires downloading and installing each tool individually.
Pricing of SEO PowerSuite
SEO PowerSuite has 3 pricing plans:
- Free: Designed for freelancers and individuals, this plan is entirely free and comes with unlimited access.
- Professional: Priced at $299 per year, this plan caters to in-house SEO specialists and business owners.
- Enterprise: For $499 per year, this plan targets industry experts and SEO agencies.
Additionally, all paid plans come with a 7-day free trial period to explore the features before committing.
Frequently Asked Questions
Bottom Line
So there you have it.. A list with 17 of the best affordable seo tools that you can use to skyrocket your search engine rankings.
If you don’t want to go through all of them, just use my selection of my top 3 recommended SEO Tools – Mangools, LongTail PRO and SERPSTAT.
Nevertheless, if you have other SEO tools to recommend that are affordable and cheap, leave a comment below with their name and starting price.
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