Whether this will be your first time to write a blog or you’ve been running a blog for almost a year already and you’re now ready to monetize it, it’s incredibly crucial to find ways to master your blogging skills.
On the surface, creating and maintaining a blog may seem like an easy task to achieve. You set up an account with WordPress (or whatever host platform you prefer), pick a theme, type an engaging piece, and publish it. That’s it.
The reality is, blogging is more than that – successful blogging, that is. Creating a blog and creating a successful blog are two different things. Unlike the latter, the former doesn’t really draw readers and keep them, which means no growth in your brand.
Why’s that? Well, the blogger either lacks the experience, they don’t have the right skills, or it could be both reasons.
To be a successful blogger, one should possess certain blogging skills that all weave together to launch a website that drives traffic and build a following. Even if they may not have the experience, being adept in these skills can help them.
The good news is that almost anyone can learn the skills necessary to launch a blog that drives traffic and build a following. Even if you may not have the experience, possessing these blogging skills can help you stay on the right path to success.
Remember, blogging is a vital tool to grow your brand online. When done properly, it can drive traffic to your website, convert that traffic into qualified leads, and ultimately boost your business.
So, what are these skills we speak of? How can you develop and hone them to potentially become the next big blogger in your industry? You’re about to find out below!
How to Master Your Blogging Skills
Take Your Writing Game to the Next Level
It’s a no-brainer that successful blogs require exceptional writing skills. If you’re not so confident about yours, don’t lose hope just yet. Trust us, there are many well-established bloggers who started out with subpar writing skills.
What was their secret then? Simple: They dedicated themselves to writing every single day.
Don’t worry, you don’t need to be a seasoned author to compose quality copy. It’s all about having that drive and passion.
Aside from writing content regularly, spend time studying blogs and books from renowned writers, and take down notes. Understand the basics of presentation in terms of writing style, word usage, and length.
You might also want to attend specialized writing classes or online courses.
For instance, if you’re interested to sharpen your skills in storytelling, research, and audience engagement, consider enrolling in Masterclass: Malcolm Gladwell Teaches Writing for $15 monthly.
Courses like The Ultimate Guide to No-Pain Copywriting, which offers many formulas of efficient messaging is ideal for any copywriter, whereas business writers can rely on The Well-Fed Writer to boost their skills.
Udemy and Coursera are two other platforms that can turn you into a better writer. What’s more, if you’re taking paid classes, you’ll receive a certificate upon completion, which you can then post on your blog or social networks to showcase your expertise.
Understand Your Audience
Let’s be honest, there’s no magic formula for delivering stellar content. Writing for yourself is the only tried and true tactic, and many successful bloggers agree. Covering topics you’re genuinely passionate is key to generating outstanding results.
However, unless you’re blogging merely for personal reasons, you gotta keep your ideal readers in mind as you write. You should be familiar with what they’re seeking, given that their needs are in tune with your niche.
Think about the topics that suit their fancy, their pain points, and the types of content that will grab their attention. Read the blogs they typically read. Find them on niche-specific forums or groups. Don’t hesitate to reach out to them through surveys and blogs.
Connect with Fellow Bloggers
A sophisticated blogger is one with excellent networking skills.
By knowing the ins and outs of networking, you’ll be able to connect with other experts in your niche. This makes it easier for you to grow your audience, drive web traffic, and monetize your blog.
So, how do you network the right way? Here are some tips:
Brainstorm and Organize Your Ideas
Whenever you’re coming up with new topics to write about, make it a habit to use an “idea bank.”
Once you’re happy with your ideas, think about your target readers. It’s crucial to know how aware they are with the topic at hand, as it will determine the scope and type of your post.
Say for example, your next piece is on digital marketing tactics. Will your blog be focusing on teaching a series of hacks for experienced marketers, or will it be more of an ultimate guide for newbies?
Commit to this routine and you’ll find your blogging skills continuously going up. Any content writer could attest to that.
Know How to Handle Criticism
Are you somebody who doesn’t take negative feedback lightly? If so, it’s time to stop that attitude and become someone who sees criticism as an opportunity to improve not just professionally, but personally as well.
Sure, hearing another person pointing out your faults can be discouraging, but hey, it’s their way of saying, “You need to work on this or that.” You may not realize it, but it’s actually for your own good.
Picking a fight with your critics is the last thing you should be doing. They’re your audience too, and they want to be heard and acknowledged. Besides helping you get better at blogging, it will also result in long-term relationships built on trust.
Get Familiar with Marketing
Blogging and marketing go hand-in-hand. Certain marketing strategies can get your blog page more traffic, connect you with potential partners, and entice your target audience.
If promoting your content, as well as your products and/or services, is something you often struggle with, you’ll likely fail to build a loyal audience around your blogging network.
Although marketing comes naturally for some, others must figure out how to promote themselves. Fortunately, there are various ways for the latter to acquire such proficiency, such as the following:
Learn the Art of Selling
Without a doubt, selling is one of the most desired blogging skills you can acquire as a blogger or marketer.
No, we’re not talking about sounding like a salesman (or woman) as you’re pitching your products or services online. That doesn’t work for most modern consumers anymore.
We mean communicating with your readers in the most authentic way possible. Always highlight how they can benefit from your offerings, instead of concentrating on their features.
In case you’re promoting affiliate products, be sure to display logos or testimonials from others to demonstrate your expertise, or you can use affiliate disclosures. Oh, and don’t forget to read blogs from top marketing/blogging experts like Neil Patel and Pat Flynn. Learn from the masters themselves.
Look for Ways to Get Inspired
As with any other creative processes, expect instances where your brain will give you nothing but a trail of empty thoughts. We hate to tell you this, but finding inspiration for consistent writing is a skill only a handful were able to master.
That doesn’t mean that everything’s hopeless though. There are several hacks to keep your motivation levels up:
Basic Coding Is a Must
Don’t worry, this isn’t us suggesting that you need to become a full-fledged WordPress developer to build a blog from scratch.
What we’re suggesting is that you acquaint yourself with basic HTML coding, such as adding alt tags, writing headlines in h1 or h2 tags, image interlinking, and other areas coding experts deem incredibly easy.
While WordPress enables users to create content without the use of coding, it’s always better to know the basic elements in the event that you face tag-related issues.
Additionally, you may notice that all blogging platforms come with built-in themes from which you can freely pick. But, what if you want a unique theme that will match with your branding strategy? That’s where your knowledge in HTML and CSS comes into play.
Stay True to Your Voice
People love reading posts that come from the heart, posts that are written by the blogger in a purely authentic tone. That’s why you should always stick to your personal voice every time you create your blogs.
Possessing a unique blogging voice makes you stand out from the rest, which is what most readers are looking for these days. The trick is to pretend you’re writing to a single person you know so you’ll sound like your actual self.
Over to You!
It’s important to remember that every professional blogger was once a beginner who also committed a lot of mistakes, probably even more than you’ll ever make.
Instead of throwing in the towel, they continued their journey, applying the aforementioned tips along the way. If achieving success is possible for them, it’s definitely possible for you too.
And, if you’re having trouble getting your blog ranking high on Google and other search engines, you can always hire a local SEO Miami company to ensure you get to the top.