Case Study: How I Got 154 Leads for $11 in 15 Days (Images)

Today I decided to write a case study about my recent advertising campaign on Clixsense – the well renowned paid to click website (PTC) – that resulted in  154 leads in 15 days for only $11. 

For those of you who don’t know, paid to click websites pay their members a couple of cents for each advertisement they watch. I like to call it, incentivized advertising.

There is a lot of controversy around this cheap (dirty cheap) advertising model, so I decided to test it out my self to see if it really works.

After the amazing results I got – which you will experience below – I am investing even more money to this advertising channel and I have to say that I continue to receive outstanding results.

In this article I will show everything that had to do with my campaign.

I will show things like:

• The program I promoted
• Landing Page, Thank You Page & Follow up Series
• Clicks, Opt-ins, Double opt-ins, CPC, Cost Per Lead and other stats
• The number of un-subscribers
•  Actual sign-ups to the program I was promoting
• Resources I’ve used.

Through this case study, my goal is to show to new Internet marketers that they don’t need thousands of dollars to start marketing online and they can actually market their products or affiliate products with low-cost advertising services and get the results they seek.

Goals & Program I Promoted

The goal of this campaign was to:

1. Promote and get sign-ups through my affiliate link to tsu.co
2. Build an email list around the make money online niche and follow-up with them using pre-loaded emails with an autoresponder.

tsu.co, is a new social network – mlm hybrid, that pays you to be social. The more ”children” (referrals) you have the more money you can make if they are active on that social network. If you want to read more about tsu.co, read this article.

Landing Page, Thank you Page & Follow Up Series

I’ve created a simple squeeze page using Instabuilder and one of my wordpress blogs, where I asked visitors to place their email in exchange for an exclusive sign-up link to this new social network.

Note that tsu.co is an invite only program, meaning that in order to join it, you need to be referred by someone else.

After the users submitted their email, they were redirected to a ”thank you page” and they were asked to verify their subscription to receive their exclusive sign up link.

Immediately after they verified their subscription, an email with their exclusive sign up ling was already in their email inbox.

I’ve preloaded 6 follow-up emails in total using Rocket Responder for start. I am planning to add new follow-up emails to be send once every 5 days. The emails will not necessary revolve around tsu.co, but in other make money online techniques and affiliate programs.

Stats

As I mentioned earlier I promoted my squeeze page on Clixsense’s ClixGrid.

ClixGrid is a game of luck within Clixsense, where members click on small boxes in a picture and they get a chance to win up to $10.

Advertising on Clixgrid is Dirty Cheap.

I paid $11 for a 15 day fixed advertisement. Fixed Advertisement translates to  Unlimited Clicks for 15 days. 

According to my tracking service (trck.me), from the 22nd of February until the 8th of March (15 days), I received in total  12.520 clicks  (!!!!!) to my squeeze page.

That translates in  $0.0009 CPC .

Note: Due to a mistake I made when placing my tracking pixel I didn’t managed to track the conversions through trck.me . Don’t worry though, I’ll do the math manually. 🙂

Google Analytics on the other hand reported  11.223 visitors  (!!!!!) to my page.

Again, this translates in  $0.001 CPC 

Paying 1/10 of a penny per click, is something extraordinary !

As mentioned before, I received  154 opt-ins  from this campaign.

Note: The screenshot shows 156 total entries. I’ve signed up twice with different email accounts to test the funnel before I send traffic to it.

This translates to – about –  1.4% conversion rate  and a  $0.07 Cost Per Lead 

From the 154 optins only  82 of them double-optined , resulting in an increase in my Cost Per Lead of $0.13 per lead, which is a again very low compared to other traffic sources.

Note: RocketResponder only allows double-optins.

As you can see in the screenshot above 15 of them un-subscribed and left 62 active subscribers.

Out of the 67 active subscribers, 11 of them actually signed-up on tsu.co becoming members of my ”family tree”

That’s a  $1 per sign up . Note that sign-ups depend on a number of factors like the squeeze page and the follow-up messages. Maybe a better copy-writer, could have obtained better statistics than me.

Here is a summary of the statistics:

• Amount Spent: $11
• Clicks Received (According to Google Analytics) : 11.223
• CPC : $0.001
• Optins: 154
• Conversion Rate: 1.4 %
• Double Optins: 82
• Cost Per Lead: $0.13
• Tsu sign ups: 11
• Cost Per Sign Up: $1

Resources

These are the resources mentioned:

• Traffic Source: Clixsense’s ClixGrid
• Affiliate Program Promoted: tsu.co
• Autoresponder Service: RocketResponder
• Tracking Service:trck.me
• Squeeze Page Creation: Instabuilder & WordPress

I hope you enjoyed the article.

I tried to be as transparent as I could with this case study.

If you have any questions that need to be answered or if I left something behind, please submit your comment below and I will get back to you immediately.