Content is the best form of optimization as any type of optimization is effective when combined with informative, interesting and unique content. The text usually contains the keywords which show the overall theme of the post. High-quality content is readable and understandable.
SEO TIP #1: You also have to ensure that you use keywords wisely and also remember that you are writing for visitors and not search engines. Exchanging backlinks with other relevant sites in your niche and websites which rank highly in the search engine rankings is also a good idea.
SEO TIP #2: Another good idea is to link between pages within your website. However, you have to ensure that you link only if it is relevant. Avoid linking each and every page to each other.
SEO TIP #3: Come up with a good name for your image files. When calculating their rankings, Google draws images in the calculation. On its search results page, Google displays both text and images drawing on relevant images in the post which are linked to the corresponding page.
SEO TIP #4: In your file name, use keywords related to the subject. For example, if you want to use an image of Andre Agassi in New York, it is more effective to use something like Tennis-Andre-Agassi-New-York.jpg instead of DSC93948.jpg. Also remember to use the title tag and alt tag for your images. This will provide better optimization and usability for your search engine rankings.
SEO TIP #5: It is wise to use permalinks including keywords. Use an understandable permalink. Use http://yourwebsite.com/andre-agassi-new-york/ instead of http://yourwebsite.com/page-id?495/. You need to know that only the first four words in a permalink are relevant and Google does not care about the other words.
SEO TIP #6: According to SEO firm Online Advantages it is best to utilize search engine optimized themes. Some of the themes usually use a lot code to create the design and layout. Google will read through the code looking for relevant content. The more code your website has, then the less the content and keyword density.
SEO TIP #7: It is a good idea to go for fast performing themes since the performance of a website is one of two hundred criteria that determines your ranking.
SEO TIP #8: Create a sitemap in XML format. WordPress and plugins like Google XML have made the process of creating a sitemap an easy task. Google has several tools that can help you do this including Webmaster Central and Website Optimizer.
SEO TIP #9: Highlight informative keywords or content on your website. Use h1-h6 to highlight subtitles or headings of an article or important sentences. Use the strong tag as well but avoid overdoing it.
SEO TIP #10: Adding your posts to social networks is also very effective. However, you should not use this platform to promote yourself. Instead, promote other posts and websites you like. This will make people honor your kindness and link back to you.
Avoid using black hat techniques or mirror Html sites. If you try tricking Google, they will find out and penalize you. Recently, some high profile portfolio sites learned this the hard way when they were penalized by Google for using such practices. Don’t use flash as it is almost invisible to search engines. The best thing to do is to use WordPress.
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