Social media sites have exploded with popularity in the past few years. As a result, it is important for businesses to tap into this resource, find new customers and make more sales. Visual social media is no exception. Sites like Instagram are becoming an increasingly important way for businesses to make contact with their followers. If you are not using Instagram already, you should be.
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Instagram has more than 150 million users. At its most basic, you can use Instagram to share pictures with others. you can also put up short video clips. Tens of millions of pictures are posted on Instagram on a daily basis, so it is definitely a site that should make you sit up and pay attention.
Why it is important to use Instagram as a business owner? There are actually quite a lot of reasons, but the top five will be covered here.
1) More Trust
People are more likely to buy from a company that they view in a positive light. How do you get others to see you as someone they like and trust? You have to make a connection with them, and Instagram is just the platform to help with that. You can put up pictures that show how your business is run and what happens to you on a daily basis. Your followers will see you as more than just a company; they will start to identify with you as well.
TIP: In particular, try to post pictures of your staff performing tasks and images that give followers a glimpse into what happens behind closed doors. As people start to see you for the kind and caring business that you are, your sales are almost certain to go up.
2) More Interaction
When businesses post on Twitter and Facebook, there are no guarantees that they are going to get the type of engagement they want.
Of course, you can’t guarantee anything with absolute certainty on the Internet, but you are much more likely to get the interaction that you want on Instagram. If you put up good content, you are going to get results. Buying some Instagram likes for the mix can really help things.
One study indicated that Instagram content had 58 times more engagement (for each follower) than Facebook. It was more than twice that for Twitter.
3) Move Ahead
There are not as many businesses on Instagram as there are on Twitter or Facebook. One survey indicated that less than five percent of small businesses use this social media platform, which means that you can get a jump on your competition by updating your account regularly.
And, when you use Instagram, you have a better chance of getting the attention of your target market, because you aren’t competing with as many other businesses.
Nearly 40 percent of all people that are considered millennials (born in the 80s and early 90s) use Instagram. Therefore, if you want to reach people of that age, you need to be on Instagram. Individuals in their 20s also use Instagram frequently.
4) More Traffic
When you put up a post on Instagram, it is not always important to include a clickable link. However, Instagram can still help you generate traffic to your site. Since people are engaging with you more, it is also important to ensure that your profile is in place and is solid.
5) Advertise At No Cost
When you use Instagram, you get to advertise for free. Show off your products, talk about upcoming releases, and let others know about your business. Your account is free to set up and there are limitless possibilities when it comes to what you can do with it!
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