Your customer base, or target market, is the people your product or service caters to. Having a target market is important because they will be the people who will buy and patronize your product.
If you do not know who your target market is, chances are your product will be one of the many products floating in a sea of items sold on the shelves or online.
However, there is a solution to having an idea of who your target market is and that is through generating leads. Leads are your possible consumers. They are generated usually by inquiries, discussions, and searches about your product or the general category it is in.
But leads can be very broad as they can range from simple inquiries to actual customers. This is why there is a marketing tool called a lead distribution system that can help you figure out which leads can be converted to your product’s consumers.
What is a Lead Distribution System
A lead distribution system is usually a program that helps identify and classify leads. Once a lead is identified, the software program gets information about the lead. It then distributes the data into categories like demographics, location, reason for inquiry, price elasticity, etc. After distribution, they are given to a specific sales person that will handle converting them to actual customers.
That is only the main function of a lead distribution system. Apart from getting information about and distribution leads, they also identify where the lead is in terms of being converted to a customer.
A system can determine where they are in the likelihood of buying your product. With this identification, you and your marketing team can determine what kind of marketing technique and approach will be most effective. Moreover, you will also know where to locate them and in what platform they will be reached.
There are a lot of lead distribution systems and they have their own added features when it comes to lead distribution. To determine if your program is effective, you can look at the number of sales increase the lead distribution system has contributed to.
Nonetheless, as a marketing marketing member or manager, you should also know that the system will not do everything. The preliminary research and distribution of leads are done by the system, but how you actually approach the customer is all up to you and your team. A lead distribution system only runs from algorithms and codes that will give you data-supported insights.