As a business owner, you have many ways to communicate with your customers – social media, text messages, phone calls, and, of course, through emails. The best and the most cost-effective of these means is communication by email.
If you’ve not started collecting your mailing list yet, you may be setting up your business for digital failure.
What exactly is email marketing?
Email marketing is a form of marketing that involves businesses sending their information (newsletters, promotions, activities, etc.) via emails (electronic mails).
Some Interesting Facts About Email Marketing You Should Know
- Email marketing is rated the best means of communication with clients by top marketers, followed by Social Media Marketing and Search Engine Optimization
- Over 58% out of the 1,000 surveyed companies said they would increase their email marketing budget. Only 7.5% said they would decrease their budget
- 23% of the surveyed companies said that email marketing improved their leads, 19% said it improves sales, 17% indicated that conversion rates went up, 13% found email marketing to cut marketing costs, 3% said shorter sale cycle.
Email marketing, when correctly implemented, will go a long way in helping your business grow. Some of the advantages of email marketing are discussed below.
Top 6 Reasons Why Your Business Needs Email Marketing
1. Cost Effective and Affordable
Email marketing is one of the cheapest, if not the cheapest, means of reaching out to your target audience. Of course, you will need some initial amount to set the thing up when you’re just starting the email marketing, but the returns and results are well worth it.
Some companies even allow you a sizable number of emails for free when you just get started with your business. An example is Mailerlite that allows you to send as many free emails as you want to your first 1,000 subscribers.
Another one is GetResponse, which enables you to a free account for 30 days and you can collect as many subscribers and send as many emails as you want.
When you compare email marketing to SEO, you will realize that email marketing is way cheaper than that and even SMM (Social Media Marketing).
2. It is Timely
You can reach out to your audience any time you want to. Your audience can receive your messages during their active hours. You can offer them promotions, send them special offers and have them respond to your messages anytime you want.
3. More Personal Than Social Media
Not everyone is on Facebook, Twitter, Instagram, etc. But the chances of a person not having an email address are slim. How do you reach your target audience when they are not on your social media platform? Yes, you guess right – email marketing. Once you have your audience’s email address and name, you can send a personalized email to them, increasing your CTR and engagements.
4. Easy to Track Engagements and Conversions
Email marketing makes it extremely easy for you to track your conversions and open rate. You’ll be able to know the people who are eager to receive your emails, those that are taking action by clicking your added links, and those that are not opening your emails.
What will this do? There is no point paying for people that aren’t interested in your emails. With the information that you get from your autoresponder, you can decide to group your list and even delete those that are not active.
5. Stay Top Of Mind
Email Marketing allows you to build rapport with your audience quickly. Facebook, for instance, will allow only a fraction of your page members to receive your updates. To reach more people, you’ll have to use the “boost post” feature (pay for the ad).
Doing this will expose your message to a whole new people. Hence, you end up having cold content rather than the friendly, warm content that email marketing allows you to create.
When you market your business with email, your audience already knows your style. They trust you (you don’t need to waste more time convincing them), and your audience wants to follow your advice.
Other means of marketing, however, require more time and money to achieve the result that email marketing will easily give you.
6. Generate Sales
What more is the goal of your business if not to make sales? Email marketing affords you the opportunity to close more deals and keep track of your loyal clients.
As you already know that some people need more than a sales pitch to help them decide if your product or service is what they need.
With email marketing, you’ll be able to keep sending messages to these people and, with time, have them make the buying decision.
With email marketing, you will also be able to know those that are clicking your sales page but are not making the buying decision.
Recommended Email Marketing Platforms
Our top two favorite email marketing platforms are MailerLite and GetReponse. The reasons are simple: User-Friendly Interface, Internet Marketing Affiliate Friendly Platforms, Allow new users to test them for free and most importantly Great Support.
I urge you to start using email marketing for your business now. Do it now, and you can thank me later.