Writesonic’s SEO AI Agent now integrates Semrush data for keyword research, traffic analysis, and backlink insights.
New AI Traffic Analytics feature reveals previously invisible AI crawler visits from systems like ChatGPT, Claude, and Google Gemini.
The analytics tool breaks down AI traffic by platform and identifies which content performs best with AI systems.
Businesses can now track both traditional SEO metrics and AI engagement as search behaviors evolve.
Writesonic positions itself as the only platform offering this dual optimization approach for both human and AI traffic.

Writesonic has launched two strategic updates to its content optimization platform, addressing the evolving search landscape where traditional SEO meets AI-driven discovery. The company now offers integrated Semrush capabilities and a new AI traffic monitoring tool, responding to changing content consumption patterns.

The SEO AI Agent now comes with built-in Semrush integration, providing users with comprehensive SEO data directly within the platform. Content creators can access keyword research with detailed metrics including search volumes and difficulty scores, conduct traffic research to identify growth opportunities, and perform backlink analysis to strengthen domain authority. This integration places professional-grade SEO insights directly within the Writesonic workflow.

“Traditional analytics services like GA4 miss a critical source of traffic to your website: AI systems that periodically visit your site,” notes Writesonic in its announcement. This insight prompted the development of their second major update.

The new AI Traffic Analytics feature addresses a significant blind spot in current analytics tools by tracking visits from AI crawlers that collect data to power responses in systems like ChatGPT, Claude, and Google Gemini. Using server-side tracking, the tool reveals previously invisible traffic patterns from these AI systems.

The analytics dashboard provides several key metrics: total AI visits, a breakdown of visits by AI platform, identification of top-performing pages for AI crawlers, and trend analysis with customizable date ranges. This data helps content creators understand how AI systems interact with their content.

Website analytics has historically focused on human visitors, but the rise of AI assistants has created a new category of site visitors that traditional tools don’t track. As these AI systems scrape content to provide answers to user queries, they represent a growing channel for content distribution and discovery that publishers need visibility into.

The dual focus on traditional search optimization and AI engagement metrics positions Writesonic at the intersection of current and emerging search paradigms. As users increasingly turn to AI assistants for information rather than traditional search engines, content creators need tools that help them optimize for both channels.

Writesonic’s approach acknowledges that while SEO remains essential, optimizing content for AI systems represents a new frontier in digital marketing strategy. By offering tools that address both traditional and emerging discovery mechanisms, the platform aims to help content creators maintain visibility regardless of how users search for information.

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