Can You Outsource Keyword Research in 2022? When You Should And When You Should Not Do it.

can you outsource keyword research

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When it comes to keyword research, you may be wondering if it’s possible to outsource this task to an agency of a freelancer. After all, keyword research can be time-consuming and challenging, especially if you’re new to SEO.

The short answer is Yes, you can.. But, is it a wise decision? Should you do it?

Well, the answer to the question ”can you outsource keyword research” depends on many factors like your business model, your budget, your time availability and much more.

There are pros and cons to outsourcing keyword research, which we’ll explore in this article. We’ll also provide some tips on where to go if you decide to outsource your keyword research, as well as when you should not outsource this task.

So, in today’s post I am going to explain:

  • When it is wise to outsource keyword research
  • Where to go if you decide to outsource your keyword research
  • When you should not outsource keyword research
  • What tools to use if you decide not to outsource keyword research that will help you slash research time more than 50%.

So, can you outsource keyword research? Let’s find out.

When is it Wise to Outsource Keyword Research?

There are certain situations when it makes sense to outsource keyword research.

  • Short on time: If you’re short on time, outsourcing may be the best option. Keyword research can be time consuming and if your to-do pipeline is full, outsourcing this process will save you some time and allow you to achieve more.
  • Short on Resources: If you’re a small agency or a large agency and you get more clients than you can handle (short on resources), you may want to consider outsourcing keyword research. This will keep you from failing to deliver your keyword research to your clients on time and remove excess stress and work burden from your employees.
  • Lack of expertise: If you’re new to keyword research or lack the in-house expertise, it’s worth considering outsourcing this task to someone who is more experienced. This way, you can focus on other areas of your business while leaving the keyword research in good hands while offering keyword research as a service to your existing or new clients.
  • Complex project: If your project is complex, an agency or freelancer may have the necessary experience and tools to get the job done right. For example, you might have to do keyword research for a CNC manufacturing company (what the f*** is a CNC anyway) or for a hydrogen manufacturer looking to expand its business abroad (Yikes.. πŸ˜₯). Since you lack the expertise in these fields, it is better to outsource it.
  • Have a lot of budget: Outsourcing Keyword research will require money. The freelancer or agency who is going to undertake this job for you, will charge a specific amount of money – usually on a per hour basis. If you have the needed budget and lack any of the above mentioned traits (time, resources, expertise), then it is wise to outsource the keyword research process.

Here are a few things to keep in mind when deciding whether or not to outsource keyword research:

  • Make sure you have a clear understanding of your goals and objectives.
  • Be clear about what you expect from the keyword research agency or freelancer.
  • Do your homework and vet the agency or freelancer thoroughly.
  • Make sure you have a solid plan in place for implementing the keyword research.

Where to Go if You Decide to Outsource Your Keyword Research?

If you’ve decided that outsourcing keyword research is the best option for your situation, there are a few places you can go.

  • SEO agencies: There are many reputable SEO agencies that offer keyword research services. Make sure to do your homework and choose an agency with a good track record.
  • Freelancers: There are a number of advantages to outsourcing keyword research to a freelancer. Firstly, it can save you a lot of time. If you were to do the research yourself, it would likely take you several hours, if not days, to come up with a list of relevant keywords. However, a freelancer will likely be able to do this much faster, as they will have access to tools and databases that you may not be aware of.

Freelance marketplaces to consider

There are also many qualified freelance keyword researchers you can hire. Again, do your research to make sure you’re hiring someone who is reputable and has a good track record.

When You Should Not Outsource Keyword Research?

There are also situations when you should not outsource keyword research. For example, if you’re comfortable with SEO and keyword research and have the time to do it yourself, there’s no need to outsource this task.

Additionally, if you have a small budget, it’s likely that you’ll be better off doing the keyword research yourself. This is because agencies and freelancers can be expensive, and keyword research tools can be more affordable.

peace of mind
Outsourcing complex keyword research projects when out of time or resources can bring the much needed peace on your mind.

What Tools to Use if You Decide Not to Outsource Keyword Research?

If you decide not to outsource keyword research, there are still some great tools that can help you slash research time by more than 50%. Here are a few of our favorite keyword research tool offers a free trial and has a lot of features that can help streamline your keyword research process. 

  • SEMrush: This paid keyword research tool starts at $99.95 per month. It’s a comprehensive SEO tool that offers keyword research, as well as other features such as competitor analysis and site audits. It is the most popular and the most expensive on this list. I wrote a review about it if you want to learn more.
  • KWFinder: This is a paid keyword research tool that starts at $29 per month. It’s a great option if you’re looking for an affordable tool that still offers a lot of features, such as keyword suggestions and competitor analysis. It is also very user-friendly and recommended for SEO rookies.
  • Long Tail Pro: This is a paid keyword research tool that starts at $37 per month. It’s a great option for keyword research, as it’s features focus around keyword research and SEO only. I wrote a review about it a few months ago. Click here to check it out.
  • Google Keyword Planner: This tool is free to use and can be found within Google Ads. It’s a great option for keyword research as it provides data on keyword volume, competition, and suggested bid prices. You need to have an active advertising campaign with Google to be able to use it.
  • keywordtool.io: This is a paid keyword research tool that starts at $69 per month. It’s a great option if you want more features than what Google Keyword Planner offers, such as keyword suggestions and competitor analysis.
  • ahrefs: This is another paid keyword research tool that starts at $99 per month. It’s a comprehensive SEO tool that can be used for keyword research, as well as other SEO tasks such as backlink analysis and site audits.

TIP #1: There are many great keyword research tools out there that can help you save time on research. However, if you don’t have the time or knowledge to use them, then it might be worth considering outsourcing your keyword research to a freelancer.

TIP #2: No matter which keyword research tool you use, the process of keyword research can be time-consuming. However, by using a keyword research tool to help streamline the process, you can save yourself a significant amount of time.

TIP #3: No matter what keyword research tools you use, the important thing is to start taking action and implementing the keywords you’ve found into your website and content marketing strategy. If you don’t take action, all of your keyword research will have been for nothing.

Conclusion – Can You Outsource Keyword Research

Outsourcing keyword research can be a good option in certain situations, such as if you’re short on time or resources. However, there are also situations when you should not outsource keyword research, such as if you’re comfortable with SEO and have the time to do it yourself.

If you’ve decided not to outsource keyword research, there are several tools available that can help streamline the process. SEMrush, Long Tail PRO and KWfinder are great options, as they provide data on keyword volume, competition, if the keyword is easy to rank or not and suggested bid prices.

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