Pictory releases Instant Templates feature with over 150 pre-designed video templates accessible directly from user dashboard.
Templates cover multiple use cases and aspect ratios, eliminating need to start video projects from scratch.
New feature integrates with platform’s existing AI voiceover capabilities and 18 million video asset library.
Templates open directly in Pictory’s Storyboard editor for immediate customization and brand personalization.
Update represents first major product enhancement for August 2025, targeting faster video production workflows.

Pictory, the AI-powered video creation platform, announced the launch of its Instant Templates feature on August 12, 2025, introducing a library of more than 150 pre-designed video templates directly accessible from the user dashboard.

The update, marked as Product Update #1 for August 2025, aims to reduce video production time by providing ready-made starting points for various content types.

The new template gallery integrates seamlessly with Pictory’s existing infrastructure, allowing users to access pre-designed themes through a dedicated Templates section in the left sidebar of their dashboard.

According to the company’s announcement, each template supports multiple aspect ratios and can be customized to match specific brand requirements.

Streamlined Workflow Integration

The implementation follows a five-step process designed for efficiency.

Users select Templates from their dashboard sidebar, browse the available options, choose their preferred design and aspect ratio, and the template automatically opens in the Storyboard editor.

From there, creators can personalize content while maintaining access to Pictory’s full feature set.

“These are more than just templates. They’re gateways to creative inspiration and what’s possible with Pictory,” the company stated in its promotional materials.

The templates work in conjunction with the platform’s existing AI voiceover functionality and provide access to Pictory’s library of 18 million video assets.

Technical Specifications and Compatibility

The Instant Templates feature operates within Pictory’s web-based application, requiring no additional software downloads or installations.

Each template maintains compatibility with the platform’s existing tools, including automated scene generation, text overlay capabilities, and audio synchronization features. The templates support standard video formats and resolutions commonly used across social media platforms and business presentations.

Users can modify templates to incorporate custom branding elements, including logos, color schemes, and typography choices. The system preserves these customizations for future use, enabling consistent brand presentation across multiple video projects.

Market Positioning and User Benefits

The release addresses common challenges in video content creation, particularly the initial creative block many users face when starting new projects. By providing pre-structured templates tailored to specific use cases, Pictory reduces the time investment required for video production while maintaining professional output quality.

The platform’s approach differs from traditional video editing software by combining template-based workflows with AI-powered features. This combination allows users with limited video editing experience to produce content that meets professional standards without extensive training or technical expertise.

According to Pictory’s announcement, the templates cover various content categories relevant to business users, including marketing videos, educational content, social media posts, and corporate communications. Each template includes predetermined scene structures, transition styles, and pacing optimized for its intended purpose.

The Instant Templates feature is now available to all Pictory users through their existing accounts, with no additional subscription fees required for access to the template library. New users can get a 20% discount for life just by using discount code pavlos23 at checkout.

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