Users can create their own AI avatar by uploading a short video of themselves talking to camera.
The platform now includes AI Actors feature allowing selection of virtual presenters for brand videos.
Product Clone functionality integrates merchandise into videos using uploaded images or product links.
Multilingual video creation supports global audience reach without additional recording sessions.
Traditional video production costs can be reduced significantly compared to hiring full production teams.

Invideo AI has launched version 4.0 with a new AI Twin Feature that allows users to create studio-quality videos featuring their own digital avatar. The technology requires only a small video upload of the user speaking to camera to generate a personalized digital clone for video content creation. This release addresses production challenges facing content creators and businesses who lack video expertise or budget for professional teams.

Digital Avatar Creation Process

The AI Twin Feature creates personalized digital avatars through a streamlined process. Users upload a brief video of themselves speaking to camera, which the system analyzes to generate their digital clone. According to Invideo’s announcement, the avatar can then be used to create various video formats without requiring the user to appear on camera again.

The technology handles scripting, visuals, and editing automatically, eliminating the need for complex video editing software or re-recording sessions when mistakes occur. This addresses time constraints that many content creators face when maintaining consistent social media presence.

AI Actors and Product Integration

Version 4.0 introduces AI Actors, a feature that provides access to virtual presenters for brand videos. These digital actors can interact with products and deliver scripts tailored to specific video topics. The actors are designed to create User-Generated Content (UGC) style videos for marketing purposes.

The Product Clone functionality allows integration of merchandise into videos using uploaded product images or links. According to the company’s documentation, products are automatically integrated into videos alongside the selected AI actor, eliminating the need to hire actors or conduct product shoots.

Cost and Production Benefits

Traditional UGC-style advertisement creation costs over $500 per video according to industry estimates cited by Invideo. The new features aim to reduce these expenses by eliminating requirements for production teams, high-end cameras, studio lighting, and professional editors.

The platform addresses equipment costs by removing the need for expensive gear including microphones, cameras, and lighting equipment typically required for quality content creation. Small businesses and content creators can produce professional-grade videos without significant capital investment.

Multilingual Content Creation

The AI Twin technology supports multilingual video creation, allowing content to be transformed into multiple languages using the same digital avatar. This feature enables creators to reach global audiences without conducting additional recording sessions or hiring translators.

The multilingual capability addresses language barriers that often limit content reach, particularly for businesses seeking international market expansion.

A/B Testing and Scaling Capabilities

The platform includes functionality for creating multiple advertisement variations with different hooks and styles for A/B testing purposes. Users can generate various UGC ad formats to test performance before scaling successful content.

This feature aims to reduce the traditional advertisement creation cycle timeline, which can take weeks or months when involving reshooting and editing multiple versions. The technology allows rapid iteration and testing without additional production delays or costs.

Testimonial Video Generation

Version 4.0 includes a testimonial video workflow that converts written client feedback into video format using virtual actors. The feature offers diverse presenter options to match brand aesthetics and tone requirements.

This functionality addresses the time and cost challenges associated with filming authentic testimonial videos, providing an alternative method for building social proof and credibility through video content.

The AI Twin Feature is now available in Invideo AI v4.0, with the company positioning it as a solution for content creators, brands, and businesses seeking to maintain consistent video presence without traditional production requirements.