In a competitive job market, losing a good employee is a big deal. The cost isn’t just financial; it’s a loss of knowledge, productivity, and team morale. Some studies show that replacing a salaried employee can cost the equivalent of six to nine months of their salary. This guide offers…
Audience segmentation allows marketers to create personalized campaigns that connect well with different groups of consumers. This is done by focusing on common traits and behaviors among them. By using this method, brands can improve customer engagement, build loyalty, and get better ROI on their marketing investments, since they concentrate…
Getting people to notice your small business is hard. Customers have endless choices, and standing out means doing more than just showing up online. Smart small businesses need to look for ways to keep their name and message in front of people. Whether you’re just getting started or you’ve been…
Getting timely payments out of business clients is an uphill task, particularly when you’re not yet in a position to dictate your own payment terms to indispensable customers. Seasoned small business owners, however, have several tricks up their sleeve to make sure clients process unpaid invoices well within the credit…
ExpressVPN has completed its third independent audit by KPMG LLP, with the auditing firm providing “reasonable assurance” that the company’s no-logs policy and TrustedServer technology operate as stated. The ISAE (UK) 3000 Type I audit, dated February 28, 2025, examined ExpressVPN’s internal controls and system design. The audit focused on…
Today’s business world is fast-paced and highly competitive, with new products, services, and trends emerging constantly. To stay ahead of the game and maintain an edge over your competitors, you need to have your finger on the pulse of your target market. This is where timely and actionable market research…
For small businesses, startups, and solo marketers, SEO can feel like a giant mountain that only big companies with deep pockets can climb. But the truth is, building a solid and scalable SEO strategy doesn’t have to drain every dollar. It just takes a thoughtful approach, smart tools, and a…
Starting something of your own need not translate into wrestling with a 50-page business proposal or running around for funds. Every now and then, it’s that curiosity that ignites it, a free program that initiates it, and that “what if?” when waiting for that inaugural sip of coffee. There are…
If you’ve decided to start your own online business or blog and you’re looking for cheap web hosting for you small business – to mitigate some of the initial costs – you’re in the right place. In this article I’m going to introduce you to the 10 best companies offering…
NEURONwriter has announced significant updates to its content creation platform, introducing the NEURO AI Assistant and a completely redesigned Content Designer interface. The NEURO AI Assistant represents a major advancement in the platform’s artificial intelligence capabilities, according to the company’s latest product announcement. AI Assistant Processes Natural Language Commands The…
Managing a small business can prove difficult, considering all the tasks that you need to do – without employees. But with the appropriate tools, you can streamline your business processes and increase your productivity – all by your self or with a bootstrapped team. If you use the tools below…
DreamHost, a U.S.-based web hosting and cloud services provider, has officially opened its first international data center in Amsterdam, Netherlands, the company announced on June 18, 2024. The new facility expands the company’s infrastructure into the European Union, aiming to serve a growing global customer base while addressing demand for…
DreamHost, a US-based web hosting provider, announced a new promotion giving customers a free website building service with the purchase of any new 1-year shared hosting plan. The limited-time offer, publicly listed on the company’s official promotional page , targets small businesses and individuals looking to get online without hiring…
RackNerd has officially launched Kernel-based Virtual Machine (KVM) Virtual Private Server (VPS) services at its newest datacenter facility in Toronto, Canada . The company announced that the location at 151 Front St. is now operational and accepting new deployments, marking a strategic expansion into the Canadian market. Strategic Location Benefits…
VPN Provider Maintains Zero-Logging Standards Surfshark has completed its second independent privacy audit with Deloitte, one of the Big Four accounting firms, confirming the company’s no-logs policy remains intact across its entire infrastructure. The comprehensive assessment validates that the VPN service does not track user activities or maintain records of…
beehiiv announced the expansion of its Website Builder beta to all paid subscribers on June 13, 2025, marking a significant milestone in the newsletter platform’s evolution into a comprehensive digital publishing solution. From Beta to Broader Access The Website Builder was initially available exclusively to Max and Enterprise plan users…
Koala AI announced major platform updates on June 13, 2025, introducing a WordPress plugin, enhanced AI image generation, and custom content formatting tools. The Gainesville, Florida-based company released these features across its KoalaWriter and KoalaImages platforms, according to an official email announcement from Connor and the Koala AI team. The…
KEY TAKEAWAYS Surfshark has announced the launch of Everlink, a new patented technology designed to address one of the most persistent challenges in VPN services: connection stability. The cybersecurity company claims this industry-first solution represents a significant advancement in maintaining secure, uninterrupted VPN connections for users worldwide. How Everlink Technology…
Skylum announced its summer sale campaign starting June 6, 2025, featuring significant discounts on its Luminar Neo photo editing software. The company describes this as “the hottest sale of the summer,” offering customers access to both desktop and mobile versions of their editing platform at reduced prices. Major Discount Packages…
ExpressVPN announced the launch of its completely redesigned mobile applications for iOS and Android devices on Tuesday, introducing several new features aimed at improving user experience and performance. The privacy and security company, based in the British Virgin Islands, has been rolling out these updates to existing users with full…