HeyGen now includes OpenAI’s Sora 2, selected as an early integration partner.
Users generate B-roll, scenes, and visuals directly in the workflow without switching apps.
The tool creates user-generated content (UGC) ads from product images in seconds.
Applications span founders, educators, creators, marketers, and teams for scaled video production.
Sora 2 access is available immediately in existing HeyGen accounts.

HeyGen, a video creation platform, has integrated OpenAI’s Sora 2, an advanced text-to-video AI model. OpenAI chose HeyGen as one of the first platforms for this direct integration, announced in a recent company update.

This addition allows users to produce B-roll footage, conceptual scenes, and cinematic visuals instantly within HeyGen’s tools for avatars, translations, and voice generation.

The feature supports quick ad creation for any product, eliminating the need for exports or additional software.

According to HeyGen’s official blog post, the integration streamlines workflows for diverse users, from product storytellers to marketing teams.

It builds on Sora 2’s capability to generate video clips from text descriptions, compatible with HeyGen’s existing interface for seamless use on web browsers supporting HTML5 video playback.

How the Integration Works

Users describe their needs in text prompts, and Sora 2 generates video elements in seconds.

For example, input a product image, and the platform automatically scripts a story, creates B-roll using Sora 2, and adds an Avatar IV spokesperson – a virtual presenter tool – for a full UGC ad.

This process produces multiple variations with no manual editing required. HeyGen’s documentation explains that Sora 2 operates as a generative AI model, converting natural language into high-quality video outputs up to 1080p resolution, though specific clip lengths depend on prompt complexity.

The integration requires a standard HeyGen subscription, with no additional hardware beyond a modern internet connection for real-time rendering.

Benefits for Video Production

The feature expands creative options by combining Sora 2’s scene generation with HeyGen’s core functions. Teams can scale video output without friction, as noted in HeyGen’s product announcement.

For instance, marketers generate ad variations at volume, while educators visualize lessons through custom visuals.

The platform emphasizes staying within one workflow, reducing production time from hours to seconds. HeyGen reports that this aligns with their goal of making video creation accessible, drawing from OpenAI’s Sora 2 documentation which highlights its use in professional content pipelines.

Who Uses Sora 2 in HeyGen

Early adopters include founders who illustrate product stories, educators building visual aids for complex topics, and creators enhancing narratives with cinematic elements. Marketers benefit from bulk ad generation, and teams use it to handle large-scale video needs efficiently.

HeyGen’s update states that Sora 2 is active in all accounts, enabling instant transitions from ideas to visuals. This integration, sourced from HeyGen’s official release, positions the platform as a hub for AI-driven storytelling without the barriers of traditional video editing software.